Schiphol, July 25th 2016
Transavia expands her social media porftolio with Snapchat. Via this medium the low cost airline shares behind the scenes footage with her followers using the account name ‘TransaviaSnap’. The content on Snapchat is directlyposted by cabin attendants and pilots. Each week another employee takes over the account to post content.
Transavia introduces Snapchat as one of the first airlines in Europe. This is in line with Transavia’s ambition to become Europe’s most digital and accessible low cost airline for which transparancy plays an imporant role.
“We are always looking for new ways to strenthen our relationship with our customers,” explains Paul de Raad, Vice President Marketing & eCommerce at Transavia. “Snapchat enables our customers to experience Transavia directly through the eyes of our employees. After introducing WhatsApp and our recent cooperation with TripAdvisor, this is a nice new addition to our social media portfolio”.
Transavia is already active on Facebook, Twitter, WhatsApp, Instagram and LinkedIn and reaches over 4 million people on Facebook every week. The addition of Snapchat promises to be valuable when looking at the growing popularity of the medium. The daily use of Snapchat in the Netherlands grew with 69 percent in 2016 compared to its use in 2015.