Transavia announces promotional collaboration with TripAdvisor

Schiphol, 14 July 2016 

Today Transavia announced that it has joined TripAdvisor to promote its new airline reviews platform, to encourage its customers to share their honest feedback about their flight experience.

Transavia is the largest low cost airline in Europe to start a collaboration with Tripadvisor’s new review platform. The airline review platform is consistent with the ambition of Transavia to become the most affordable, digital and accessible airline in Europe. ‘Open and transparent communication plays an important role in this and this option allows our customers to write a review in an easy way,’ says Paul de Raad, Head of Marketing and eCommerce at Transavia.

‘We believe in proactively seeking consumer feedback and opinions, which helps us to improve our product continuously. We already have a substantial customer base that is active on our several Social Media channels. We reach over 4 million people every week. Our followers on Facebook, Instagram, Twitter and Whatsapp are highly involved. With airline reviews on TripAdvisor we can engage with our customers even more, since we will answer questions in the reviews when necessary,’ says De Raad. Transavia will send passengers an invitation to share their feedback on Tripadvisor after their flight.  

‘We’re helping travellers determine which flight options offer the best value beyond price by surfacing candid traveller reviews and photos, as well as detailed amenities information,’ said Andrew Wong, Head of airline review partnerships, TripAdvisor Flights. ‘By encouraging its customers to share their feedback, Transavia will give flyers around the world the insights they need to book with their carrier.’

About Transavia 

Transavia is part of the AIR FRANCE KLM Group and has been flying scheduled and charter flight services for 50 years. It now has over 110 destinations, mainly in Europe and North Africa. It is the most accessible budget airline in Europe, and leads the way in hospitality, service and digitalization. Transavia offers attractive basic ticket prices for both leisure and business travellers, as well as additional (paid) products and services. Transavia transports 11 million passengers annually and has a modern, environmentally friendly fleet of aircraft. Transavia operates from seven hubs in Europe: in the Netherlands at Amsterdam, Rotterdam/The Hague and Eindhoven; in France from Paris, Nantes and Lyon; and in Germany from Munich.