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Transavia celebrates stay-at-homers

Schiphol, 11 July 2017. This summer, Transavia will be transporting more than a million passengers to their holiday destinations. Many of these travellers would not have been able to leave home were it not for the stay-at-homers who watch their homes while they are away. That is why, starting today, Transavia is celebrating these ‘enablers’ during its ‘Stay-at-homers campaign’.

Schiphol, 11 July 2017

These are the people who water the plants, feed the pets and bring in the mail – and are not necessarily a direct target group of Transavia. “We invest considerably in the passenger experience with such aspects as our renowned hospitality on board, but felt it was time to draw attention to those who make travel possible for many people,” explains Head of Commercial Erik-Jan Gelink. “Since these stay-at-homers are indispensable for some, we wanted to give everyone the opportunity to thank their stay-at-homer with the chance to win airline tickets.”

For two weeks in June, travellers could register and thank their stay-at-homer at TransaviaThuisblijvers.nl. The campaign video was driven by digital billboards around and at the airports with Transavia departures and through social media, YouTube and at Telegraaf.nl. A total of 7,500 travellers registered their stay-at-homer. They thanked them for watering the plants (24%), feeding the dog (18%) and cat (16%) and for maintaining the garden (12%), with one or two people expressing thanks for caring for the snake. No fewer than 1.5% of holidaymakers even came home from holiday to a full fridge.

The second phase of the campaign will be launched today by means of a video in which the winning stay-at-homers will be surprised and thanked with two airline tickets. This is the perfect conclusion to the campaign and also lets the stay-at-homers enjoy a well-earned holiday. The video was launched via several channels, including social media, YouTube and Telegraaf.nl. All holidaymakers who registered a stay-at-homer who didn’t win will be sent a €5 voucher by e-mail. If they wish, they can forward this voucher to their stay-at-homer. Transavia wishes everyone – holidaymakers and stay-at-homers alike – a good summer!
Transavia celebrates stay-at-homers

About Transavia

Transavia, a member of the AIR FRANCE KLM Group, has been operating scheduled and charter flights to more than 110 destinations, primarily in Europe and North Africa, for the past 50 years. It is the most accessible budget airline in Europe and is leading the way in hospitality, service and digital services. Transavia offers an attractive basic ticket price for both leisure and business travellers with additional optional (paid) products and services. Transavia carries 11 million passengers a year and operates with a new and environmentally friendly fleet. Transavia operates flights from seven bases in Europe. From the Netherlands, it flies from Amsterdam, Rotterdam/The Hague and Eindhoven. From France, the airline flies from Paris, Nantes and Lyon, and from Germany from Munich (until the end of October 2017).