in which Transavia staff thank their followers for their involvement.
Transavia, active on Facebook since 2008, has a page in seven languages. Most fans are from the Netherlands, where almost 330,000 people follow the airline’s posts. The Dutch followers are followed by Portugal with 275,000 fans, Spain with 105,000 fans and France and Italy, both with about 100,000 fans. Since the opening of the newest Transavia base in Munich in November 2015, the airline has German fans too: approximately 15,000 by now. The other 70,000 fans follow the airline’s international page.
“We’ve noticed that our followers are highly involved. We reach about 4 million people every week through our Facebook posts. The photos of our planes and destinations are very popular in particular; we can always count on many likes,” according to Rob Abspoel, Social Media Manager at Transavia. Besides Facebook, Transavia is also active on Twitter, Instagram and WhatsApp. “On Instagram, we use the hashtag #crewlife to post photos taken by our staff, giving our followers a glimpse behind the scenes of Transavia.” The number of Instagram followers increases every week and has now reached an impressive 20,000. Transavia has 38,000 followers on Twitter.
Good availability for customers
Transavia, aiming at leading the way with digital services, hospitality and service, wants to make it as easy as possible for everyone to contact the airline. WhatsApp grew overnight to become one of the most popular digital communication tools. “We noticed that over half the messages reaching us through social media are sent via WhatsApp.” Customers ask their questions through social media and generally receive an answer within an hour. “We offer a full service in seven languages, answer questions about luggage, changes to bookings and other services”, states Abspoel. The social media channels and the Service Centre are available seven days a week, from 8 am to 10 pm.
Transavia, a member of the AIR FRANCE KLM Group, operates scheduled and charter flights to more than 110 destinations, primarily in Europe and Northern Africa. Transavia has 50 years of experience and is the accessible low-cost airline in Europe, leading in hospitality, service and digital services. Transavia offers an attractive basic price for both leisure and business travellers with additional (paid) products and services. Transavia carries 11 million passengers a year and operates with a young and environmentally friendly fleet. Transavia offers flights from its seven hubs in three European markets; the Netherlands (Amsterdam, Rotterdam/The Hague, Eindhoven), and France (Paris, Nantes and Lyon) as well as from Munich in Germany.